Before being a successful webmaster you should be master in Seo also. Today let’s know about the introduction about Blackhat Seo today.

SEO makes use of various techniques that will help you to naturally draw traffic to your site. Professional SEO companies will help you with better content witting which involves the use of relevant keywords as per the content. They also help you to submit the links of your site to various other sites so that you can get back links to your site. If you make use of any SEO company which does its work using ethical techniques then you are sure to get higher and higher in the search engines. The main aim of Search engine Optimization is to get traffic to your website and to convert your visitors into your potential buyers.

Black Hat Search Engine Optimization (Black Hat SEO) as combination of techniques such as sneaky redirects, cloaking and invisible text that are used by SEO persons to get higher rankings in search engines in an unethical manner Black Hat SEO techniques generally break the official SEO rules and regulations. This results in poor user experience.

The various ways of doing Black Hat SEO are:
Keyword stuffing: The excess use of key words in the content is known as Keyword stuffing. In Keyword stuffing same keyword is repeated in the whole content in order to get higher ranks in the search engines.
Invisible Text: This technique is used by sites for which ethics are of no use. In this technique the keywords are made of the same color as the background so that search engine spiders can find them but are not visible to the general visitors.

Doorway pages: This technique is against the ethical SEO rules. Doorway pages are the pages that are can be seen by the search engine spiders but are invisible to the generally visitors. They are used only to get higher rankings in the search engines by tricking them. It is not a good way because it hurts the visitors who visit to the site to see some quality content but what they see is the keyword stuffed pages.

Cloaking: This method is used to cheat the search engines in order to get good ranks ion the search engines. It is done to get good rank for certain keywords. A user identified as search engine is shown a specifically prepared and optimized website with only purpose to rank well for desired keywords. If a user is not a search engine they are presented with the “real” websites content which is often spammed and of lesser quality.
Cloaking is also used to trick users to visit websites based on their description in search engines. For example a user searching for a particular product could click on a website in search engine due to its description and title. The site in question will not be the one described in SERP’s. It can be totally different or irrelevant.

RSS Spamming: Now a day’s many people use their RSS freed in comments instead of their blog’s URL. What it does is that if some visitor only wants to visit your blog to see it but due to RSS spamming he has to subscribe to your freed. By doing this their IP can be black listed from any site in a click.

Black hat SEO is not a good idea. Because Search Engine Spiders can catch you and your site can be banned from various search engine rankings. It may look like a good idea in the initial stages but for the long run it is not good at all.

Black Hat is an unfair mean of practicing SEO because it does not follow the rules and regulations followed by the ethical SEO. Black hat make search engine spiders and general visitors to visit the sites which are having poor content. This gives not a very pleasant experience to the visitors. So Black hat practice should not be used.

There are various Blackhat Seo methods to get high traffic to your website, one of them is cloaking.
Cloaking is a search engine optimization technique used for presentation for different forms of content to various search engines and different presentations to the users. This is a deceptive method for hood winking search engines for the purposes of getting the desired ranks for desired keywords.

When a user requests a particular web page from the site then site responds to the user with the normal web page of the site but when the same request is made by the search engine spiders then instead of the site page another page that has been specially designed for the search engine spiders is returned and the normal site page is hidden from the search engine spiders. Such a page is said to be clocked.

Cloaking is resorted to for the purposes of showing contents based on the request of IP address as well as the user agent HTTP header of the user. A user identifies search engine is exhibited a minutely prepared as well as optimized website for the purposes of ranking for desired keywords. If the user is non-search engine real websites content are shown to them.

The main purpose of cloaking is to hide the code of high ranking pages from visitors and users so that the content cannot be stolen by anybody. And to provide search engine spiders with pages which are highly optimized.

There are certain search engines which consider cloaking as spam and this sort of behaviour is against the edifice of good guidelines. Google webmaster cloaking methods as well as guidelines spell out the following.
• Cloaking for JavaScript – If any user uses enabled JavaScript it is shown one version while if the same user is using turned off JavaScript then it shows another version of a website.
• Header cloaking for HTTP referrer – If any user coming from a particular website they will be presented a cloaked version of a website based on the HTTP referrer.
• Cloaking for IP address – Cloaking system checks the IP address of the requestor. If the IP address of a search engine’s spider, the engine page will return. Cloaking uses IP address delivery, however so do other things such as geographical location for location based content. Cloaking uses IP address delivery, but IP address delivery is not itself cloaking.
• Cloaking for user agent – Based on user agent different versions of websites are delivered. If a search engine determines a script to gain access to a website based on the signature of its user agent it will show its cloak version of the website.
• Header cloaking for HTTP accept-language – It enables to show various language versions of a website without asking the users web browser language.
• Auto redirecting – Auto redirecting is also called as poor man’s cloaking. But it is not cloaking at all. This method is the same page is returning to all requestors, and does not make difference between search engine spiders and people.

Working of Cloaking
Every website contains one or more ordinary web pages. If we want a page to be cloaked in the website then we need to create another page for that particular page and is designed in such a way that it is ranked high in the search engines. If we are taking into consideration more than one search engine then a page is created for each search engine. This is done because every search engine use different algorithms and different criteria for the ranking of the web pages. So pages are designed by taken into consideration these criteria.

The pages designed for search engines are generally different from the normal content page. Sometimes a page ranks high in a particular search engine if it is stuffed with keywords. So such a page is created for the search engines.
Whenever a web page of the site is requested, a programme embedded in the site detects who is making the request. If the request is made by the normal visitor then the normal web page of the site is returned but if the search engine spider is requesting for the web page then the special page designed for search engine is returned. So in this way search engine spiders can never know the normal website page and the normal user can never know the page designed for search engines.
Cloaking is ethical
There are various views of people. Many people think that cloaking is a unethical way for reaching top position in search engine rankings. But this is not true. According to these people it is wrong because search engine is ranking the pages according to what they believe it to be and not according to what it actually is. That idea is purely a matter of principle, and nothing at all to do with ethics.

But it can be considered ethical n the way if the ranking is based on the topic or content the visitors will see the page listed in the search results and by clicking this if they get to the correct result then it is purely ethical. it doesn't matter how the page came to be ranked in that position but what matters is that the end result should be correct and ranking should be based according to the topic.

Cloaking can be used unethically, by sending people to sites and topics that they did not expect to go to when clicking on a listing in the search results, and that is an excellent reason to be against the misuse of cloaking, but it doesn't mean that cloaking is unethical. It just means that, like many other things, it has unethical uses.

Conclusion
Any type of cloaking with fraudulent purposes may result in prohibition of the search engines which makes you cautious when you are utilizing the services. Frequently, search engines hold cloaked pages by frequent visiting of search engines in timely intervals. The holders of the websites who use cloaking for securing their search engine rankings not to be taken unaware sooner or later. Supposing this process is identified web pages may be deleted temporarily or permanently from the list of various search engines.

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